Sunday, April 16, 2017

BaD aNd BoUjEe


         I chose to analyze the music video for one of hottest songs out right now, Bad and Boujee performed by the hip hop trio, Migos.  I must admit that I do enjoy this song, I'm guilty of turning it up when it comes on the radio, and I hadn't seen the music video until tonight. 
        
        The video starts out with the one of the artist's looking like a typical rapper in music videos.. flashing his gold chains, using big hand gestures while rapping into the camera and beautiful women surrounding him.  The women however are hardly moving, they're just standing there looking pretty while wearing expensive, classy clothes and jewelry.  They end up in what looks like a fast food dining room, eating fried chicken, cup noodles and drinking champagne.  The women look like snobs while the men are just doing there own thing around them like they are there just for looks.  Unlike most rap videos where women are shown half naked shaking their asses, these women have one role and that is to just be there...like an object.  The men portray a role of being wealthy and tough. 
         
         Sut Jhally insists that music videos portray male and female sexuality, and I would have to agree.  There is not one music video that I can recall seeing that doesn't show some degree of sexuality between men and women.  In this case, the women shown are of course sexy and look as though they are there if and/or when these men may need them.  I watched the video without the sound on and the video didn't have any concrete story besides eating in the diner room and then everyone riding around on dirt bikes, street bikes, and quads.  This just shows that the rap artists have a posse and they're all just rollin around looking cool.  The video wasn't very in depth. 

        This music video has some negative stereotypes for black males and for rappers in general.  Not so much what is going on in the video, my concern is with the lyrics referencing to "cooking up dope in a crockpot. " I wouldn't want my young child repeating those lyrics.  Overall though, compared to what is out there for young teens to watch, I would say this video is fairly subdued, especially if they don't understand the lyrics (which I barely know what they are saying in this song.)

1 comment:

  1. I analyzed this music video as well and the references they made to doing drugs and "thots" definitely perpetuated a negative stereotype of men and how they view women. I think they could have been a lot more creative with the video.

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